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RUNDA

Mar 14,2024

How to expand the market share of resource sharing in the export of electric tools


At present, most of the power tools sold in the world are produced and exported from China. China has become the world's major supplier of power tools, especially DIY tools. Especially last year, there was good news about the export volume, export volume and unit price growth of all kinds of power tools, which indicates that the power tool industry will have greater and better development. In recent years, China's electric tool industry has vigorously explored the international market and achieved remarkable results. It has become a major producer and exporter of electric tools in the world.
Due to the small investment in the power tool industry, quick results, and the characteristics of assembly production, China's power tool enterprises have sprung up in the past ten years, although the production level of the whole industry has been continuously improved, but at the same time, it has also brought the white-hot price competition, and even has reached the basic unprofitable situation. Last year, driven by the global rise in the prices of silicon steel sheets, copper, aluminum and other raw materials, the international market price of China's power tools reversed the declining trend year by year, and the average unit price all rose, and the increase was obvious. Among the bulk power tool products with an export value of more than US $0.4 billion, the average unit price of portable electric drills rose by 16.4 per cent, the average unit price of portable electric saws rose by 18.2 per cent, the average unit price of portable electric sanding tools rose by 13 per cent, and the average unit price of other portable electric tools rose by 13.5 per cent. Although the increase in the price of power tools is mostly offset by the increase in the price of raw materials, it has not brought about a simultaneous increase in profits, but at least it shows that the power tool industry is moving towards improving product quality and taking the road of export power.
As nearly 80% of the exported power tools are exported to developed countries in Europe and the United States, and nearly 50% are exported to the three major markets of the United States, Germany and the United Kingdom. The top 10 markets in terms of export volume account for nearly 75% of China's total exports. The two markets with large imports of global power tools are the United States and Germany, and their power tools imported from China are among the top in the country. China's market share in these two countries is 55% and 30% respectively. In the construction hardware supermarkets and hardware tool stores in these countries, we can see that ordinary power tool products are basically produced and exported by our country. Because the people of these developed countries are willing to do it yourself (DIY), it is decided that Europe and North America will be the main export areas of China's power tools for a long time. But after the financial crisis, the export of power tools to find emerging markets.

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